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Harnessing Social Media to Grow Fashion Brands

ANATOMY OF THE FASHION MUSEUM
Online

Format

Live Online

Duration

Duration

Five days, 6-8 hours per day

Cost

Cost

$4,500

Early bird discount may apply

Date

Next Start Date

June 7, 2022

Social media is the marketplace of engagement, a powerful way to reach your customers and for them to communicate back. An executive with a design-led approach will understand how to constantly shift, change and maximize all that their social channels can bring.

Program Overview

Today, social media platforms exist at the center of the marketing universe. To meaningfully engage with audiences and drive sales, fashion brands must invest in out-of-the-box social media strategies. But how do brands forge a communications identity to an audience of consumers who are demanding a shift toward inclusive, diverse, gender fluid, disability-friendly, climate aware, and size-inclusive values? This change requires a complete restructuring of fashion industry image-making and storytelling strategies as we know them.

In this 5-day intensive program, participants will explore ways to re-think, build, and bring their brand to life through the lens of social media, challenging norms and testing new ground in customer engagement.

Leveraging Parsons’ unique design-led approach, world-renowned fashion faculty, and insights from industry experts in social media engagement and fashion communication innovation, this course puts you at the center of a virtual laboratory of ideas for the future of social platforms, digital communication, and brand building.

What You Will Learn

Social Media Strategy

Analyze and use the various components of the social media strategy matrix, including visual, written, and experiential components.

Influencer Marketing

Evaluate and leverage influencer relationships to grow your brand’s reach.

Platform-Centric Storytelling

Analyze storytelling for each social platform and optimize effectiveness for specific audiences.

Fashion Relevance

Leverage cultural codes and “social media language” to create timely, relevant narratives.

  • "To me, Clo3D is revolutionary. This software eliminates the need for a traditional sewing studio and reduces consumption of materials."

  • "I'm sharpening my skills in 3D garment creation and I [will be] highlighting this experience in my portfolio."

Program Topics

Unit 1

Understanding Imagery & Visual Codes: What You See Is Not What You Get

Unit 2

The Different Languages of Social Platforms: You Cannot Speak TikTok on Twitter

Unit 3

The Pillars of Storytelling: Why Social Stories Go Forward, Backward, and Sideways

Unit 4

Status Currency: The Expanding Notion of Status as Social Media Currency

Unit 5

Leading the Times: Making the World Smaller One Post at a Time: Reflecting the Times or Leading Them

Program Experience

This five-day program features live interactive faculty-led sessions coupled with asynchronous modules, providing attendees with robust content delivered in a flexible format. Participants have exclusive access to a rich library offering actionable strategies and practical guidelines, including interviews with top influencers, fashion executives, and marketers, as well as workshops, community-powered exercises, and online events. Participants also benefit from week-long access to the two faculty members leading the course and can engage in real-time, topical social media projects and exercises.

Features

  • Parsons industry-recognized leaders and subject matter experts

  • Proprietary tools and insider insights from industry

  • Peer discussions and exercises

  • Real-world case studies

  • Curriculum-in-Action: Workshop your real-world projects

  • Exclusive network-building opportunities

  • Certificate of completion

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Upcoming Program Dates

Date Format Day + Time Cost

June 7, 9, 14, 16, 21, 2022

Live Online

Tuesdays and Thursdays over 3 weeks

9:00 am – 3:00 pm (including breaks)

$4,500

Early bird discount: use code EE15 to save 15% when you register by May 10.

Register

September 2022, dates TBA

Live Online

TBA

Register

Who Is This Program For?

This program is designed for C-level executives, VPs, marketing and brand managers, fashion entrepreneurs, business owners, and MBA students who want to master social media marketing in the fashion industry and beyond. If you are looking to advance your career by adding new tools and skills, expanding your network, and learning from pioneering industry experts, this program will provide you with a distinct, competitive edge.

Faculty

Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience across a full range of industries.

Program Lead

Laura Lanteri

Program Director and Faculty Member, Parsons’ Executive Education and Founder-CEO, Laura Lanteri New York

Laura is the Program Director for Parsons’ Harnessing Social Media to Grow Fashion Brands executive education program, as well as the Founder and CEO of Laura Lanteri New York (LLNY), a multidisciplinary digital agency specializing in high impact digital campaigns for luxury, fashion, lifestyle, and tech companies, including Hermès, Loro Piana (LVMH), Tory Burch, The Gap, Brooks Brothers, Swarovski, Harry Winston, W Magazine, Hearst Publications. Before founding her agency, Laura served as the Head of Strategy and Marketing at Louis Vuitton, the Head of Strategy at Gucci, and the Head of Expansion at Oscar de la Renta.

Program Co-Lead

Candace Stewart

Program Co-Lead, Faculty Member, Parsons’ Executive Education and Founder, Black in Corporate

Candace Stewart is an in-demand social media consultant (luxury industry), co-lead for Parsons’ Harnessing Social Media to Grow Fashion Brands executive education program, and the Founder of Black in Corporate, a resource for individuals looking for relief, support, and guidance in their careers. A proven leader in social media, influencer marketing, partnerships, communications, PR, and content, Candace has partnered with fashion and lifestyle brands such as Prada, Nike, Barneys NY, and Refinery 29.

Why Parsons?

Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning, come at challenges differently, celebrate creativity, and are capable of acting in the face of continuous change.

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